Tourism Analyst

SF Recruitment have partnered with a brilliant, regionally focussed organisation in central Birmingham, who are looking to recruit a Visitor Economy Analyst on a permanent basis.

Salary: up to £40,000
Working pattern: full time, hybrid

Responsibilities include:

o Conduct research and analysis on local, regional, national and international secondary data sets and policies to identify opportunities and challenges for the West Midlands visitor economy. Utilise this work to inform regional strategies, including the Tourism Strategy, The Destination Development Partnership plan, respond to local, regional and national Government policy consultations and support funding bids.
o Coordinate the collation and interpretation of regional, sub-regional and local primary data across the West Midlands region to enable informed targeted activity in major sporting events, leisure and business tourism workstreams
o Support the research and evaluation agenda providing detailed market intelligence and ensuring consistent and reliable data sets are maintained
o Collaborate with a diverse range of stakeholders, including Tourism and Hospitality Advisory Board members, visitor economy industry partners, trade associations, the public sector, government officials and academic institutions, to gather insights and perspectives. Develop and maintain strong working relationships with key partners
o Provide evidence base as required to support product propositions for stakeholders and partners
o Manage research and evaluation project budget and reporting
o Help prepare and clear and concise reports, policy briefs and presentations on visitor economy policy issues. Present findings and progress to internal and external audiences.
o Manage procurement processes for the commissioning of research, ensuring budgetary approvals and controls are in place
o Commission research feasibility studies and audits as appropriate to further inform and guide policy and delivery development, and deal with contract management and quality control
o Determine the compatibility of different data sets to understand the extent to which that can reliably be combined and aggregated or disaggregated
o Help represent the West Midlands to Visit England/Visit Britain and among other destination marketing organisations
o Liaise with partner organisations to ensure validity and consistency of research
o Support coordinated delivery of activity, and where appropriate joined up systems, within the the company and across the project area
o Identify and validate existing and new datasets to assess and ensure compatibility, robustness and statistical validity
o Provide analysis, interpretation and modeling of the business and economic evidence base in support of strategic targeting of the Local Visitor Economy Growth Plan
o Engage in relationship development for mutually beneficial research opportunities and recognize any opportunities to appropriately market such research
o Work with partner organisations to secure accessibility to existing and new datasets for the business, for example through the establishment of any necessary bi- or multi-lateral data sharing protocols and systems
o Support the development of common standards and protocols for data collection to ensure consistent data definitions and standards are adopted by the research team to facilitate effective sharing