Fractional Marketing Director

Fractional Marketing Director
Location: Birmingham or East Midlands Offices (Hybrid)
Commitment: 2 days per week
Salary: Pro-rata salary or equivalent day rate
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About SF Recruitment
SF Recruitment is a leading specialist recruitment business committed to connecting top talent with exceptional opportunities. We are now seeking a Fractional Marketing Director to help us elevate our brand, drive engagement, and implement strategic marketing initiatives that will move the needle for our business.
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Role Overview
This is a senior-level, strategic marketing role designed for an experienced professional who can think outside the box and bring fresh ideas to the table. You will work closely with the Senior Leadership Team to shape and execute a marketing strategy that enhances brand visibility, strengthens our market position, and drives business growth.
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Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Elevate SF Recruitment's brand presence across all channels, ensuring consistency and impact.
• Oversee content strategy to position SF Recruitment as an industry thought leader.
• Provide strategic direction for digital campaigns, SEO, social media, and paid advertising.
• Design and guide initiatives that drive qualified leads and increase client/candidate engagement.
• Set the vision for integrated marketing campaigns that support business growth.
• Introduce new marketing processes, tools, and best practices to enhance efficiency and ROI.
• Partner with senior leadership to ensure marketing initiatives support overall business strategy.
• Manage and mentor a small marketing team, fostering collaboration and professional growth.
• Establish clear reporting frameworks and analytics to measure marketing effectiveness and demonstrate return on investment to senior leadership.

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What We're Looking For

• Proven experience in senior marketing leadership roles.
• Strong expertise in brand building, digital marketing, and content strategy.
• Ability to think strategically, innovate, and implement processes that deliver measurable impact.
• Excellent understanding of B2B or B2C marketing, lead generation, and engagement tactics.
• Comfortable working in a fractional capacity (2 days per week) with flexibility to attend Birmingham or East Midland offices.
• Recruitment industry experience is not required-we value fresh perspectives.

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Why Join Us?

• Shape the Future: Play a pivotal role in defining and executing the marketing vision for a respected recruitment brand.
• Strategic Impact: Work directly with senior leadership to influence business direction and growth.
• Creative Freedom: Bring fresh ideas and innovative strategies to the table, your voice will matter.
• Collaborative Culture: Join a supportive, forward-thinking team that values creativity and results.
• Professional Development: Lead and mentor a small marketing team, helping them grow while expanding your own leadership experience.
• Flexibility: Enjoy a fractional role (2 days per week) with hybrid working options.